Digital marketing: 5 job opportunities

Digital marketing is an area that today is having greater growth in the business environment, due to the rise of the Internet and new technologies in relation to e-commerce, causing online businesses to dominate the market, thus facilitating that marketing becomes a central discipline of any organization, so it has several job opportunities.

If you study marketing, it is common to wonder what you can work in next. And we are going to mention 5 digital marketing job opportunities that are currently very successful. Clearly the labor trend has changed and many companies have been forced to accelerate their digitization, so there are more and more demanded marketing positions within them, which makes the demand increase, and best of all is that many times you can work freelance.

Project Management

There are several project management positions, which range from entry-level positions to executive positions that are available as you advance in your career. For this reason, a project manager’s career path includes that of a coordinator, which is an entry-level administrative position that assists the management team. Also the project organizer is the one who uses software tools to manage project programs.

Project management is based on establishing, executing and monitoring the fulfillment of measurable achievements that allow to accomplish useful tasks of the organization, so professionals in this area must control the start and evolution of the project until it reaches its end.

Paid advertising campaigns

Paid advertising campaigns consist of creating and paying for advertisements so that they appear when users search on the Internet, while browsing a social network or even when watching a video.

Currently there are several types of campaigns where tools such as Google Ads and Facebook Ads are used. Which work every time a person clicks on an ad, depending on the platform is paid for such interaction.

This type of paid advertising campaigns serve to boost organic traffic to a website or online business, having greater reach in a branding campaign for people to know the brand.

Ecommerce specialist

The ecommerce specialist or ecommerce manager is responsible for increasing sales of an online store through the implementation and design of a global digital marketing strategy.

This professional has different people in charge of managing the different channels. So its function is to coordinate the team and improve results, measuring actions and making the right decisions for the business and increasing sales.

Data Analyst

The data analyst is a professional profile that through the interpretation of data can establish strategies within an organization or company. So you must know how to collect data and in turn analyze them statistically.

It should be taken into account that here we work with a lot of information and data, which by themselves do not say anything, so it requires a person who finds patterns among them to perform actions.

This professional must develop mathematical and statistical skills, so that he/she can perform a complete and exhaustive analysis of the extracted data. Using digital tools, the most common being Phyton.

Content creator & social channel management

The role or job of the content creator is obviously to create or develop valuable content in order to generate conversions. Being necessary to know fundamental issues of the company or brand, to thus originate the content to be displayed to the public.

For example, for a content creation to be adequate, it is necessary to know the objectives of the brand and what you want to achieve. In order to generate a material that connects with customers and motivates them to make a purchase and to be interested.

Today, there are many people in the world who are dedicated to the creation of content and management of social channels. So they work remotely and create content individually and personally, taking into consideration the rules or standards provided by the company that hires them. It is through content creators that brands become known to a wider audience, so it is a fundamental strategy for any company.