An ecommerce manager is the person responsible for managing the ecommerce project, understanding and controlling the online sales processes from start to finish. So it would become a director whose vision must be global, to understand and in turn be able to control the entire ecommerce process in each of its phases.
Among the main objectives of these professionals is to obtain the best possible ROI, requiring global knowledge of the sector and the tools that exist to make the most of them to manage sales. This person must be able to design strategies and implement acquisition, loyalty and conversion plans.
What does an ecommerce manager do?
E-commerce today is a phenomenon with exponential growth, which has caused many people to be unclear about all the figures that are performed within the sector, one of them being the ecommerce manager.
So the function of an ecommerce can be compared to that of a general manager of a company, but in this case it would be of an online store. In fact, the skills he/she must possess for the position are similar to those of the general manager, such as organization, negotiation skills, market knowledge, knowledge of logistics, technology, leadership and analytics. His key objective is to achieve a better return or profit for the company in which he works.
What they do is to manage and enable sales through the use of various strategies and tools that allow them a greater commercial reach.
What are the functions of an ecommerce manager?
Among the functions performed by this professional are:
- To know the buyer perfectly
- To manage direct and indirect sales through market place and ecommerce portals
- Manage the conversion funnel
- Define the objectives to be achieved
- Track metrics and KPIs
- Manage KPIs and metrics
- Manage the CMS through basic knowledge of HTML
- Manage and manage the company’s social networks
- To carry out direct sales campaigns with SEM
- Design and organize branding strategy
- Create content for the company
- Create content based on keywords for SEO positioning
- Develop affiliate programs and manage relationships with suppliers
- Organize logistics
Related studies
To be ecommerce requires the completion of a university education that is related to marketing, economics or business. This means having completed a degree in marketing or business administration or even a double degree in business administration and marketing.
In addition, it is necessary to have complementary and specialized training in online ecommerce, which provides key and necessary tools to launch an e-business, as it is known strategies to follow for the promotion and achievement of objectives.
Having a professional ecommerce manager is important within the strategies of a company that operates digitally, because it is responsible for the online management of the store to get the most out of it.
Career opportunities
Within the professional outlets we have:
- Commercial manager
- E-Commerce manager
- E-Commerce specialist
- Electronic commerce specialist
- Entrepreneur or startup founder
- Account executive or responsible for online customers in brands
- Business development manager
- Ecommerce expert in agencies and consultancies
- Electronic logistics manager
- Director of e-logistics
- Electronic logistics manager
Skills required
The right profile of an ecommerce manager requires several skills, competencies and qualities. As is the case of being a person with agility and agility for negotiations, be up to date with new technologies and have full knowledge in logistics, have knowledge of the market, have good analytical skills, have leadership skills, know how to make decisions, be proactive and above all be a very good strategist.
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