Marketing and advertising: career opportunities

A career in marketing and advertising can take a person down many different paths, because marketing is made up of many activities and different facets.

Therefore, if you are thinking of training as a professional in marketing and advertising we have great news for you, and that is that with the current boom in social networks and advertising in the digital aspect this career has become highly demanded by companies.

The work of a marketing and advertising professional is based on creating, managing and improving brands and businesses. Therefore, they must make the consumer see much more than the price and function of a product or service, so that they decide to choose this option as the ideal one. For this reason, a fundamental part of this career is to understand and understand the needs and preferences of consumers.

In this way, it is important that you know which are the most demanded professional opportunities within this profession.

Communication agencies

Graduates in marketing and advertising can work in various areas, one of them being that of communication agencies, for which they can create their own or belong to an already established one, whose purpose is to help in the identification and consolidation of the purpose of the organisations, defining the global communication strategy, always in line with the business plan.

It is important that they designate appropriate channels and tools to work on getting the product to the public, so they must measure, quantify and rethink strategies whenever necessary.

Market research

This career also involves researching the target audience, be it individuals or companies. The key to a successful marketing strategy is to understand consumer tastes and desires, needs and buying habits. Market research is then conducted through surveys, review studies and focus groups.

Whenever you want to work in such a position you need to have both qualitative and quantitative analytical skills, as the job depends directly on your ability to collect data and above all to accurately interpret the results.

Public Relations

The area of public relations involves the management of communication and can be developed in the area of communication management within a company or commercial organisation, NGO, administration or cultural entities.

All people who specialise in public relations work must possess high communication skills. Which can be very well managed and learned with a course or master’s degree in communication and public affairs. This is because they carry out activities in which they can be spokespersons for organisations, promote events or manage news of interest.

Generally speaking, public relations officers work to ensure that a company maintains its good image in the public eye.

Event management

Event management involves the creation and development of events on a larger scale, including conferences, concerts, conventions, fairs, festivals and social ceremonies. Therefore, they have to identify the target audience and formulate the event concept accordingly, plan the logistics and manage the entire project as a whole.

This also includes the management of the teams of staff responsible for the individual functions. The supervision of the execution of the event and the budget.

In addition, event managers are also responsible for the supervision of suppliers and external professionals, including the planners responsible for the event.

Ecommerce

Ecommerce, also known as electronic commerce, is any process of buying and selling products and services by and through the use of the internet. Where collections and payments are handled electronically.

Technically, ecommerce are in charge of running the online shops of businesses or companies. And in turn are responsible for positioning them within social networks, capturing a greater number of customers who can become potential customers.

Likewise, they are in the knowledge and capacity to develop online advertising with the help of different programmes and tools for the development of images, videos and many more.