SEO, also known as search engine optimisation, has become a fundamental discipline for all those who wish to start a digital media, a promotional website, an ecommerce or an online service. Knowing about SEO positioning is essential for Google to find you organically and you can appear in the first positions of the search results. Which means that you give a better response than the competition.
What does SEO consist of?
SEO consists of a series of techniques to move up in the search engine results. As a website that is located on the first page is more attractive to users, increasing your web traffic and conversion rate.
SEO serves to improve web positioning by means of the technical optimisation of the contents found within it. And if these optimisations are carried out based on Google’s algorithm, the possibility of climbing to the first places in the ranking of results is certain.
There are two types of SEO positioning:
- On Page: this is the relationship of the website with the search made by users, for which the website is optimised so that the search engine understands and recognises it.
- Off Page: this is about the external factors of the page, such as the quality of links, domain authority, presence in social networks, mentions and more.
Required skills
Creating quality content and working on all the technical aspects of a website requires the professional to have a perfect command of communication, corporate and advertising writing. As well as some basic web design skills.
Related studies
The profiles available for working in SEO positioning can be very diverse, since they can be computer engineers, administration managers, telecommunications engineers, marketing graduates, etc. This means that there is no SEO degree as such. But that it is a more practical than theoretical profession that can be carried out with the help of courses.
As there is no official training, professionals must be in constant preparation and self-learning, because the network is updated daily, and this is the key and main tool for SEO work.
Professional opportunities
Professional opportunities can be organised into 4 groups:
- Technical SEO
This specialist must have knowledge of development and servers, being responsible for auditing a website completely, monitoring the project.
- Content SEO
They are responsible for the publications and contents that are shown on the website, the professionals must detect the keywords for which the website must be positioned, orienting the content strategy based on the keyword.
- Link Builder
This is the person or professional who is in charge of the link strategy. So their ability is oriented towards the creation of a network of contacts and creative strategy to get links that point to a website.
The main objective is to get links and then the dissemination of content by third parties or websites to improve the brand image.
Management or commercial
The professionals in this group are able to explain from a commercial point of view why things should be done in a certain way. And in the case of management it varies depending on whether the contact with the client is managed or with a group of SEO juniors, who should be oriented.
Where can you learn?
Learning about SEO takes time, as mastering it takes a lot of trial and error, so you need to be very patient. But if you want to get started in this practice there are many courses available to learn how to position properly.
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